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PPC marketing

What is PPC?

Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website. With search engines, advertisers typically bid on keyword phrases relevant to their target market. When a user types a keyword query matching an advertiser's keyword list, or views a webpage with relevant content, the advertisements may be displayed. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster or blogger chooses on a content page. Content websites commonly charge a fixed price for a click rather than use a bidding mechanism.

Reasons for choosing PPC marketing

Pay per Click Advertising is an easy and instant way to draw visitors to your website. It can be set up to work within a few days. Because of its short set up time, PPC is recommended for new websites or short term advertising. It will be easier for these sites to generate visitors within a short span of time.

PPC will remain as an advertising option in the internet business as long as there are sites that are willing to pay the cost or the charge for every click.

PPC can easily be measured without the pain of setting up an extra tracking and the cost of sale and lead can be tracked from the outset.

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